My “La donna è mobile” Video Contest


Rolando invites fans from around the world to celebrate Verdi’s 200th anniversary and the release of the new Villazón Verdi album with the My “La donna è mobile” Video Contest. The competition promises two extraordinary prizes: an all-expenses-paid trip for two to hear Rolando sing La traviata at the Vienna State Opera on March 12, 2013 and the winning video to be featured as a “Vingle” on iTunes and other digital stores next spring.

Fans are invited to partner with Rolando by creating images to fit with a soundbed of Rolando singing Verdi’s classic aria “La donna è mobile.” They should then submit this video to the contest gallery, where Rolando will personally select his favorite. This will then be released as a “vingle” – a video single – in all relevant online stores in the spring. Watch a demo video here to get some inspiration.

You can also be part of the competition for a second grand prize by rating other videos. Both those who make or rate a video will be entered into a drawing for an all-expenses-paid trip to hear Rolando sing in La traviata next March at the Vienna State Opera. The 10 top-rated videos will be rewarded with a signed copy of Rolando’s new Verdi 2013 calendar.

Whether you would like to create a video or rate a video, all contestants must register with the Deutsche Grammophon fan area, myDG. The contest closes December 31, 2012.

How to create a video:

  1. Register yourself with myDG 
  2. Download the soundbed of Rolando singing “La donna è mobile”
  3. Use the soundbed to create your video
  4. Submit your video through myDG